Hispanic Heritage Month is a time to celebrate the incredible contributions of Latina/e creators and business owners, while also reminding us of their lasting impact throughout the year. We’re proud to highlight the amazing businesses we've partnered with in our directory, showcasing the diverse talents, products, and services that make our community so special.
Andréa Montoya LLC is a creative strategy consulting firm based out of Portland, Oregon with a passion for crafting the stories and moments that help you stand apart from the crowd. They partner with mission-led organizations to tell stories of impact, build community, and reach new audiences. As an Oregon certified Women and Minority-owned business, Andrea leverages years of community-engagement and a network of local BIPOC creatives to bring your story to life. Follow Andréa on LinkedIn.
Ashley K. Stoyanov Ojeda is a trailblazing business strategist, speaker, and best-selling author of Jefa in Training. Specializing in helping multicultural, LGBTQ+, and underrepresented entrepreneurs, Ashley has guided clients in transforming their passion projects into six-figure businesses without paid ads or outside investors. Her clients have shattered industry barriers, including becoming the first Latina-owned candle brand at Nordstrom. With a focus on authentic community building and resourcefulness, Ashley’s work has been recognized by Telemundo, Nasdaq, and Forbes, making her a standout in the Latina business community. Follow @ashleykstoyanovojeda on Instagram.
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Bar Carlo serves a playfully inventive take on Mexican-American brunch in Southeast Portland. They offer a welcoming space to savor fresh, comforting flavors in good company and a vibrant event space for celebrations of all sizes! Mel is a founding member and the driving force for Latin-American hospitality in Southeast Portland. Follow @barcarlopdx on Instagram.
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Cepiphany Designs supports small business owners through branding and website design, helping them create a visual presence that represents the heart and goals of their business. As owner and designer, Claudia combines strategy and creativity with a thoughtful, personal approach. She is dedicated to understanding what makes each business unique—its vision, values, and the passion behind it—and translating that essence into purposeful design. Her goal is to help business owners feel confident in how they show up, so their businesses can connect authentically, stand out, and shine. Follow @claudia.cepiphany on Instagram.
Cruz Bartending Service is a dry hire mobile bartending service in the area of Oregon and Washington. Their services include cocktails, mocktails, slushies, micheladas, as well as fun add ons to elevate your experience. Cruz Bartending Service brings your vision to life and personalizes the bar to fit your theme. Follow @cruzbartendingservice on Instagram.
Natasha, Owner of Dogville PDX, opened her first facility in 2019 after a lifelong love for dogs and a career in Marketing & Communications. Originally from Brazil, Natasha's passion for dogs began early, growing up with both small and large breeds. Dogville PDX, with two locations in SW Portland, offers force-free dog daycare, boarding, grooming, and training. Dogs enjoy safe, clean spaces, with the Barbur location featuring a large outdoor area and the Vermont location offering a cozy, home-like environment. Natasha is also a dedicated advocate for dog rescue and actively volunteers for local nonprofits. Follow @dogvilleonbarbur and @dogville_vermont on Instagram.
Emilly Prado AKA DJ Mami Miami is an author, creative, and strategist with international accolades in writing, journalism, teaching, activism, and entrepreneurship. She’s passionate about collectively building spaces for joy, connection, and transformation. She offers numerous creative services for individuals and businesses alike including public speaking, DJing, workshop facilitation, consultation, and book sales. Whether she’s guiding artists through career growth, producing unforgettable events, or amplifying BIPOC voices, Emilly brings a holistic, heart-centered approach to everything she does. Follow @emillygprado on Instagram.
Galvan Consulting provides administrative and operational support for mission-driven CEOs and solo business owners who are juggling countless demands. By taking on time-consuming tasks, they create space for leaders to focus on growth, creativity, and rest. With a commitment to affirming each client’s brilliance, Galvan Consulting offers support that lightens the load rather than adding to it. Follow @galvan.consulting on Instagram.
Dr. Montserrat Andreys, a queer and Latine sport chiropractor, is the founder and clinical director of Hey Doc Clinic, an interdisciplinary healthcare practice centering the wellness of queer, trans and BIPOC folx in Portland, OR while serving the community at large. The clinic is committed to social and healthcare justice by operating with a lens of equity, diversity and inclusion. Hey Doc Clinic is founded on the eight pillars of wellness: physical, social, emotional, occupational, financial, spiritual, intellectual and environmental. Dr. Andreys' mission is to model these principles of wellness in support of a healthful staff, providers and patients making decisions by weighing the benefits and impact to all three groups. Follow @heydocclinic on Instagram.
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Imagen Talent Solutions is a Portland, Oregon based talent consultancy founded by Marcia Torres in 2024, built around helping organizations attract, retain, and grow top talent. The firm works with startups finding their footing and established companies ready to scale, both locally and globally, on applicant tracking system implementations, candidate experience, workforce planning, talent assessments and survey design, AI powered process optimization, and a range of training and facilitation programs. Recent engagements have spanned ATS and talent management platform rollouts, building staffing processes and workflows from the ground up, executive search for nonprofits, and custom assessments paired with team training. Marcia brings over 20 years of HR and talent acquisition experience across industrial environments, hypergrowth startups, and global corporations, and is a Certified Insights Discovery Practitioner. Follow @workwithimagen on Instagram.
La Arepa opened in 2010 to fill a gap in Venezuelan culinary representation, bringing a taste of Venezuela to Portland, Oregon. Owned and operated by first and second-generation Venezuelans, their family-run business delivers the vibrant flavors of Venezuela right to your plate. Since their expansion in 2016, they've enhanced their website, diversified their menu, and introduced catering services for events. They've also opened job positions and bottled two of their most popular sauces. Follow @LaArepaPDX on Instagram.
La Casa de Mamá is a small, family-owned vegan Mexican panadería based in Portland, Oregon, serving traditional flavors. We offer fresh-baked pan dulce, savory catering, and wholesale partnerships with local cafés, all crafted to be plant-based and allergen-friendly. Rooted in culture and community, we bring the nostalgia of Mexican flavors to new generations while welcoming everyone to the table. Follow @lacasademamapdx on Instagram, Facebook, & TikTok.
La Oveja Negra, founded by Mariam Trevino, is a small-batch salsa company blending southern roots with Mexican heritage. Passionate about crafting unique, flavorful salsas not found in mainstream stores, Mariam ensures each jar is made with the finest ingredients and strict quality standards. Dedicated to bringing people together through delicious food, La Oveja Negra aims to add a touch of spice to every life. Follow @laovejanegra.pdx on Instagram.
Araceli de la Cruz, Founder of La Popular Maka Tlan, is dedicated to offering an authentic taste of Mexico. La Popular specializes in high-quality, sustainable ingredients sourced from local farmers, bringing the community together through rich flavors and traditional Mexican cuisine. Their signature Birria Sauce, perfect for marinating meat or vegetables, reflects their love for culture, community, and the tradition of great food. Follow @lapopular_makatlan on Instagram.
Jessica Viciconte is the founder of La Porteña, a Portland-based, Latino-owned business rooted in her family's Argentinian heritage. La Porteña crafts high-quality, small-batch chimichurri using locally sourced ingredients. Committed to growing a diverse food system, supporting local farmers, and building strong communities, La Porteña celebrates Argentinian culture by bringing the vibrant flavors of South America to the forefront. Follow @laportena_chimichurri on Instagram.
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Latina Pro Solutions (LPS) is a woman-owned consulting and training business founded by Brenda Brown which serves nonprofit organizations, city agencies, and community-serving organizations throughout Oregon. Since 2023, LPS has provided culturally responsive, bilingual training, education, and consulting, with a focus on early childhood education, entrepreneurship, financial education, and professional development. Brenda is the owner and lead trainer, bringing more than eight years of nonprofit experience and a background in business administration. She designs and delivers practical, engaging trainings and workshops in English and Spanish, develops customized training materials, facilitates groups, and provides consulting support based on each organization’s needs.
Miryam Valdivia Romero is a life and leadership coach dedicated to empowering Latinas and women of color. As a first-generation Latina and daughter of immigrants, she draws from her diverse professional experience in healthcare, higher education, nonprofits, and the military to help her clients become confident, assertive leaders. Specializing in equity-centered leadership, Miryam supports women in reclaiming their power, honoring their heritage, and breaking free from societal expectations. Her approach combines trauma-informed coaching, neurolinguistics programming, and leadership development to foster personal and professional growth. Follow @miryamvaldrom on LinkedIn.
Madilyn Gibbons is owner & head baker of Pipsqueak Bagels, an artisan bagel company selling hand rolled and boiled bagels. Has been baking for over fifteen years and worked in the service industry in Portland since 2010. Pipsqueak Bagels does events, pop-ups, catering, and farmers markets. Madilyn is working on plans to open a brick in mortar in 2025-2026! Follow @pipsqueakbagels on Instagram.
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Rubi Heating & Cooling is more than just an another HVAC company — it’s the heartbeat of a bigger goal. Stephanie's role is creating organization, structure, and consistency as they grow — from improving their day-to-day operations to making sure every client feels valued, cared for, and treated with exceptional customer service. Every installation and every job is completed with care, attention to detail, and a commitment to doing things The Rubi Way. Follow @rubihvac on Instagram.
Jane provides embodied expressive arts therapy and community groups centering queers, parents, and creatives. Their body-centered and creativity-forward support expands connection and deepens trust to self and others, especially during periods of transition or flux. From gentle movement explorations to messy painting journeys to guided visualization and beyond, this integrative approach is an empowering way to feel your way into who you are becoming. Follow @shapeshift_tending on Instagram.
Dahlia Hanson, the owner of Speed-O-Cappuccino, has turned a unique journey into a vibrant business. Drawing on the skills and resilience honed from her experience in sex work, Dahlia created Speed-O-Cappuccino, a queer bikini barista and vegan food cart. Here, indulgent, over-the-top vegan fare is served with flair and authenticity by a team of queer sex workers, making it a one-of-a-kind culinary haven. Follow @speedocappuccino on Instagram.
Tropicale reimagines Latin American cuisine with a bold Caribbean twist, setting itself apart from other restaurants. Our menu showcases vibrant, comforting dishes made with premium ingredients—think Passionfruit Ceviche and Los Maduros con Carne—each crafted with inventive flair. Every plate pays homage to tradition while embracing creative innovation, ensuring every meal is a celebration of flavor. Our dynamic bar stands out among bars, offering inventive cocktails and mocktails that highlight tropical spirits and fresh fruit. Unwind on our heated patio with a handcrafted Piña Colada served in a pineapple shell. Warm hospitality and an energetic ambiance welcome you at every visit. Follow @drinktropicale on Instagram.
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Uniquely Patched turns vintage blazers into one of a kind pieces, each customized with locally sourced patches that give it a story worth wearing. Founded by Marcia Torres in Portland, Oregon, the brand blends thrifted style with a personal touch: every jacket is sourced, sorted, and finished by hand before it's ready for a new life. Beyond ready to wear pieces, Uniquely Patched hosts live Build Your Own Blazer workshops, where customers create their own jacket from scratch and choose patches that reflect their own story. It's part fashion, part self expression, and part community, built around the idea that the best style has a little soul in it. Follow @uniquelypatcheddesigns on Instagram.
Gloria Gonzalez, Owner and founder of Vida Wellness PDX has been dedicated to providing therapeutic massage in the Portland area since 2009. Along with a few other BIPOC licensed massage therapist, Vida Wellness offer care for injuries due to car accidents, repetitive use and helps with the physical manifestations of stress on the body. Vida Wellness PDX aims to not only help alleviate pain and discomfort but also to educate and provide a safe space to rest and heal. Located In NE Potland. Follow @VidaWellnessPDX on Instagram.
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VP Consulting is a Latina-owned business consulting firm founded by Viridiana Ponce in 2014. Viridiana helps small business owners — especially Latina entrepreneurs and food business owners — build profitable businesses that actually pay them. Through bilingual consulting, workshops, and financial education, she supports entrepreneurs with pricing, profitability, projections, access to capital, and growth strategies. Viridiana is also one of Xcelerate’s business coaches and co-founder of Jefas PDX, a Portland community for Latina business owners and leaders. Follow @vpconsultingsf on Instagram.
Carla Titus, founder of Wealth & Worth Within, is a seasoned finance expert with 17 years of experience in corporate financial planning and CFO consulting. Her firm specializes in helping business owners grow profits, manage cash flow, and build personal wealth through tailored financial strategies. Carla is known for her resourcefulness and has been recognized for her work with small businesses, providing them with the tools to achieve financial clarity and long-term success. Follow @wealthworthwithin on Instagram.
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