Marketing Mondays for Small Businesses

Marketing training series from Xcelerate Coach, Ashlan Glazier-Anderson

1/8/2024 | 8:00 AM - 3/25/2024 | 8:00 AM
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Is one of your New Year's resolutions to finally get your marketing and messaging in order? Join Xcelerate Digital Marketing Coach, Ashlan Glazier-Anderson, for a 9-part marketing mastery series covering all you will need to know to go into this year with a solid strategy and work on building your marketing foundations for your website, search engine optimization, email marketing, online reputation, and social media. 

The 9-part virtual series culminates in a coworking party where you can spend time creating action plans around your marketing goals, volunteer for the hot seat to receive live coaching from AshbeanPDX Marketing CEO, Ashlan Glazier-Anderson, about your marketing strategy, work among your peers, and launch into Q2 ready to make it your strongest quarter for marketing ever.

Some of the workshops may have already happened, however, if you purchase the full series, you will receive the recordings and all of the resources. There is a discount for purchasing all 9 together.

Workshop Pricing

There are two tiers of pricing for Marketing Mondays.

  • Tier 1 (Ticket Type 1): $25 per workshop or $200 for all 9 workshops (a $25 savings)
  • Tier 2 (Ticket Type 2): $50 per workshop or $400 for all 9 workshops (a $50 savings)

Tier 1 has access to the live workshop on Zoom and receives the presentation slide deck following the session. Tier 2 has access to the live workshop on Zoom, and receives the presentation slide deck following the session with a recording of the workshop and the post-training materials. Xcelerate owners are provided a 50% discount on this training series.

​Have questions? Send us an email at workshops@ashbeanpdx.com

Workshop 1: Where to Start When It Comes to Marketing 

Are you ready to embark on a journey that demystifies the essentials of marketing? In this first workshop, we will be covering the basics of branding, marketing, the key marketing channels, and start setting your 2024 SMART goals for marketing. 

Live Workshop Date: Monday, January 8, 2024
Live Workshop Time: 8:00 AM - 9:00 AM
​Location: Virtual on Zoom 

Learning Objectives: 

  • Understand what exactly is marketing and why it is important
  • Defining your target audience
  • Understand the differences between branding and marketing
  • Understand how different channels are used in your marketing strategy: website/SEO, email, social media, and paid advertising
  • How to measure your marketing's effectiveness through analytics 
  • Set your 2024 SMART goals for marketing

Post-Training Materials: 

  • Slide Deck
  • Marketing Goals Worksheet
  • Buyer Persona Template
  • Marketing Starter Guide
  • Business Foundations Guide
  • Analytics Template

Workshop 2: How to Build Your Business Website Part 1

Are you ready to craft a website that is engaging, speaks to your target audience, converts customers, and functions smoothly? This workshop is all about preparing you to launch a website you will be proud of. 

Live Workshop Date: Monday, January 22, 2024
Live Workshop Time: 8:00 AM - 9:00 AM
​Location: Virtual on Zoom 

Learning Objectives: 

  • How to choose the appropriate website platform for your business needs
  • What content needs to go on your website
  • How to write copy for your website
  • How to choose photography for your website

Post-Training Materials: 

  • Slide Deck
  • Choosing a Website Platform Guide
  • Web Content Guide Template
  • Photography Guidelines One-Pager 

Workshop 3: How to Build Your Business Website Part 2

This second training builds on the concepts in Workshop 2 for building your business website. This session will go deeper into the website design process, using the basic functions of website builders, ensuring your website is accessible, and how to test everything before you publish your website live. 

Live Workshop Date: Monday, January 29, 2024
Live Workshop Time: 8:00 AM - 9:00 AM
​Location: Virtual on Zoom 

Learning Objectives: 

  • What are wireframes and why are they helpful to the web design process
  • Basic functions of website builders: Squarespace, Wix, and Shopify
  • How to leverage your branding in a website (fonts, colors, styles) 
  • How to ensure your website is accessible
  • How to test a website before it goes live 

Post-Training Materials: 

  • Slide Deck
  • Basic Website Functions Guide
  • Website Testing Checklist

Workshop 4: Search Engine Optimization Best Practices

Do you know what it takes to get your website ranked on Google? This workshop is a deep dive into search engine optimization (SEO). We'll cover keyword research tactics, how to write content that is SEO-friendly, how often you need to update your website, and how to track the impact of your efforts in Google Analytics and Google Search Console. 

Live Workshop Date: Monday, February 5, 2024
Live Workshop Time: 8:00 AM - 9:00 AM
​Location: Virtual on Zoom 

Learning Objectives: 

  • How to use search engine optimization for your website
  • How to do keyword research 
  • How to write content for SEO 
  • How often to update your website
  • How to add Google Analytics to your website
  • How to use Google Search Console for SEO 

Post-Training Materials: 

  • Slide Deck
  • SEO Planning Template
  • Google Search Console User Guide
  • Google Analytics User Guide 

Workshop 5: Email Marketing Best Practices

Did you know that email marketing is one of the highest converting marketing channels? But why do small businesses spend more time on social media instead of building their email lists? This workshop is meant to get you comfortable with email marketing and ready to start harnessing the power of being directly in potential buyers' inboxes.  

Live Workshop Date: Monday, February 12, 2024
Live Workshop Time: 8:00 AM - 9:00 AM
​Location: Virtual on Zoom 

Learning Objectives: 

  • How to choose the appropriate email marketing platform for your business needs
  • How to grow your email list
  • What types of emails you should send
  • How to create a welcome email series
  • How to leverage your branding in your emails (fonts, colors, styles)
  • How to test an email before it is sent

Post-Training Materials: 

  • Slide Deck
  • Choosing an Email Platform Guide 
  • Email Testing Checklist
  • Types of Emails Infographic
  • Welcome Email Series Creation Guide 

Workshop 6: Managing Your Online Reputation

Today's customers are savvy and do their research before they decide to buy, make a great first impression by effectively managing your online reputation. Take charge of your online presence on your Google My Business profile, claim your profile on Yelp and other crowd-sourced local review websites, ask for customer reviews, and expertly respond to upset customers. 

Live Workshop Date: Monday, February 26, 2024
Live Workshop Time: 8:00 AM - 9:00 AM
​Location: Virtual on Zoom 

Learning Objectives: 

  • How to create a Google My Business (GMB) profile
  • How to leverage GMB for reviews, local search, and more
  • How to claim your Yelp profile
  • How to leverage Yelp and other review websites and engage customers
  • How to respond to upset customers online 
  • Other review platforms – Facebook, LinkedIn Recommendations, and more 

Post-Training Materials: 

  • Slide Deck
  • How to Ask for Reviews Template
  • Google My Business Setup Checklist
  • Yelp Setup Checklist 

Workshop 7: Leveraging Social Media for Your Business Part 1

Do you get overwhelmed by social media? New platforms are coming online every few years, so which ones are the right ones for you to spend time on? And how much time should you be spending on social media? We'll answer these questions and more in our two-part workshop series on leveraging social media for your business.  

Live Workshop Date: Monday, March 4, 2024
Live Workshop Time: 8:00 AM - 9:00 AM 
​Location: Virtual on Zoom 

Learning Objectives: 

  • How to choose the appropriate social media platforms for your business
  • How to create an effective social media strategy
  • How to leverage a content calendar for your social media content production
  • What analytics to pay attention to for social media 

Post-Training Materials: 

  • Slide Deck
  • Social Media Content Calendar Template
  • Social Media Strategy Template
  • Social Media Analytics Tracking Template

Workshop 8: Leveraging Social Media for Your Business Part 2

The second workshop in our social media series will provide a deep dive into the most commonly used social media platforms for businesses: Facebook, Instagram, Pinterest, Snapchat, TikTok, Twitter/X, and YouTube. We'll review tips and tricks for creating content on every platform and how to engage followers effectively online. 

Live Workshop Date: Monday, March 11, 2024
Live Workshop Time: 8:00 AM - 9:00 AM
​Location: Virtual on Zoom 

Learning Objectives: 

  • Platform deep dives into Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter/X, and YouTube
  • What types of content performs best on which platform
  • Tips and tricks for creating effective social media content
  • How to engage followers on social media 

Post-Training Materials: 

  • Slide Deck
  • Social Media Platform Profile Creation Checklist for Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter/X, and YouTube
  • Evergreen Content Creation Guide

Workshop 9: Digital Marketing Best Practices for Small Business

The last in our workshop series, we will pull all the pieces together and help you create a blueprint for digital marketing success. Learn how to craft a winning digital marketing strategy, what to do in slower times in your business, and when it's the right time to start running advertising campaigns for your business. 

Live Workshop Date: Monday, March 18, 2024
Live Workshop Time: 8:00 AM - 9:00 AM
​Location: Virtual on Zoom 

Learning Objectives: 

  • How to create an overall digital marketing strategy to promote your business
  • What to do in slower times 
  • How can your website, email newsletters, and social media be used to effectively promote your business
  • Should you be running advertising campaigns for your business 

Post-Training Materials: 

  • Slide Deck
  • Digital Marketing Strategy Template 

Marketing Mondays Coworking Party

This event is open to any workshop attendee and is meant to give you the time and space in your calendar to work on your marketing strategy. Use this 90 minutes to get a head start on your Q2 marketing planning. 

What to expect:

  • Revisit your 2024 SMART goals for marketing 
  • Build your Q2 marketing plan – get ready for your next 90 days
  • Dive into your templates and start working on your strategy
  • Volunteer for the hot seat and receive live coaching on your marketing from Ashlan
  • Work alongside peers to troubleshoot your marketing challenges and opportunities 

Post-Training Materials: 

  • Slide Deck

Coworking Party Date: Monday, March 25, 2024
Coworking PartyTime: 8:00 AM - 9:30 AM
​Location: Virtual on Zoom ​

About Your Trainer

Ashlan Glazier-Anderson is a Professional Certified Marketer (PCM) and Certified Digital Marketing Professional (CDMP) with over 15 years of experience in the field. She has worked in a variety of industries, from advertising agencies to corporate America to nonprofit organizations. She thrives on helping clients solve problems and create unique strategies to best reach their target audience, drive revenue, and grow their businesses at scale. As an entrepreneur, she can help you build a strong marketing function, with the right systems to get more done with fewer resources. She holds a Master's degree in Strategic Communications from the University of Oregon and a Bachelor's degree in Business Administration, Marketing from Portland State University.

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