Digital Marketing Best Practices for Small Business

Marketing training series from Xcelerate Coach, Ashlan Glazier-Anderson

3/18/24 | 8:00 AM
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The last in our workshop series, we will pull all the pieces together and help you create a blueprint for digital marketing success. Learn how to craft a winning digital marketing strategy, what to do in slower times in your business, and when it's the right time to start running advertising campaigns for your business. 

Live Workshop Date: Monday, March 18, 2024

Live Workshop Time: 8:00 AM - 9:00 AM

​Location: Virtual on Zoom 

Learning Objectives: 

  • How to create an overall digital marketing strategy to promote your business
  • What to do in slower times 
  • How can your website, email newsletters, and social media be used to effectively promote your business
  • Should you be running advertising campaigns for your business 

Post-Training Materials: 

  • Slide Deck
  • Digital Marketing Strategy Template 

Marketing Mondays Coworking Party

This event is open to any workshop attendee and is meant to give you the time and space in your calendar to work on your marketing strategy. Use this 90 minutes to get a head start on your Q2 marketing planning. 

What to expect:

  • Revisit your 2024 SMART goals for marketing 
  • Build your Q2 marketing plan – get ready for your next 90 days
  • Dive into your templates and start working on your strategy
  • Volunteer for the hot seat and receive live coaching on your marketing from Ashlan
  • Work alongside peers to troubleshoot your marketing challenges and opportunities 

Post-Training Materials: 

  • Slide Deck

Workshop Pricing

There are two tiers of pricing for Marketing Mondays.

  • Tier 1 (Ticket Type 1): $25 per workshop or $200 for all 9 workshops (a $25 savings)
  • Tier 2 (Ticket Type 2): $50 per workshop or $400 for all 9 workshops (a $50 savings)

Tier 1 has access to the live workshop on Zoom and receives the presentation slide deck following the session. Tier 2 has access to the live workshop on Zoom, and receives the presentation slide deck following the session with a recording of the workshop and the post-training materials. Xcelerate owners are provided a 50% discount on this training series.

​Have questions? Send us an email at workshops@ashbeanpdx.com

About Your Trainer

Ashlan Glazier-Anderson is a Professional Certified Marketer (PCM) and Certified Digital Marketing Professional (CDMP) with over 15 years of experience in the field. She has worked in a variety of industries, from advertising agencies to corporate America to nonprofit organizations. She thrives on helping clients solve problems and create unique strategies to best reach their target audience, drive revenue, and grow their businesses at scale. As an entrepreneur, she can help you build a strong marketing function, with the right systems to get more done with fewer resources. She holds a Master's degree in Strategic Communications from the University of Oregon and a Bachelor's degree in Business Administration, Marketing from Portland State University.

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